PNW Topic Hotlist - Bringing Together Pacific NW Voices
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Monday, January 29, 2007

Advertising

If you've been over to HorsesAss.org today you may have noticed a Blogad for the PNW Topic Hotlist in the top right sidebar of each page. Goldy has been running a fundraising drive to help pay for his expenses, and I wanted to contribute something. When he suggested the Blogads as another way to support the site, I saw that as an opportunity to place an ad for the Hotlist.

I mention this because this the Hotlist is a free service with minimal advertising of its own. I am relying on word of mouth, people seeing the widget displayed at sites like HorsesAss, or simple links, to drive traffic to the main site. The Blogad is an experiment of sorts to see how well it helps increase traffic, even though further down the same sidebar column at HorsesAss Goldy has the Hotlist widget itself.

Some services embed advertising in their widget displays, but that's not something I want to do with the Hotlist, yet I do worry about how well the service will scale on a low budget. Ideally, the site can be self sustaining, bringing in enough income to pay for hosting, and no more. I have no intention of making money doing this - that's not the point.

So, every now and then, I hope visitors to the Hotlist site do click through to the advertisers in the Google ads that display at the top. It helps sustain the site.

But, even more than that, I hope that people will choose to display the Hotlist sidebar widget on their own blog, and help spread the word about this service. If you do, please let me know.

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